Socio-demographic data is the key to unlocking valuable insights and maximising your investment opportunities. By harnessing the power of Experian’s trusted data, gain a deep understanding of a location's population characteristics, preferences and needs. This knowledge enables marketing efforts more effectively, identifies emerging trends and makes better-informed investment decisions. You can confidently assess risk, evaluate location suitability and tailor your offerings to match client demands. Stay ahead of the competition, and drive great returns on investment by leveraging the new integrated data set to drive your strategic advantage.
What is socio-demographic data?
It is provided by Experian and shows the makeup of over 42,000 geographical locations including information on population, income & affluence, employment and housing.
Where can socio-demographic data be found?
As a new module within Market Analytics. A comprehensive 15-page EG branded report, deep diving into the data for an area, can be downloaded (featuring 100s more data points including occupation, employment by industry).
What are the benefits to having this additional data?
- It enhances Market Analytics by providing information to understand the makeup of a selected geographical area and identify key trends across core characteristics, helping assess where people want to live and work – now and in the future.
- It eliminates the need for customers to source data sets from third-party providers as it is integrated into EG Radius.